“One of the biggest things that we are built on is trust. So before customers can even consider utilizing Hello Alfred’s services, they need to feel confident that they are in safe hands. He adds, “Partnering with Hello Alfred is just another example of Greystar innovating and finding ways to provide the best living experience for our residents.”Ī key part of any service that invites a stranger into a person’s home is trust. "Hello Alfred is an innovative app-enabled service that is like having a personal assistant and a house manager that you share with others in the building.” The rental housing business is the same," says Faith. “One thing is for sure, and that is the sharing economy and e-commerce are here to stay and are fundamentally changing many industries.
Meanwhile, Greystar has provided the young company with strong guidance to help Hello Alfred better navigate these growing markets.įor Bob Faith-founder, chairman, and CEO of Greystar-joining forces with Hello Alfred is just another way for Charleston company to keep up with the times in an ever-changing housing marketplace. Since news of their partnership with Greystar was announced on May 15, Ferrell says Hello Alfred has caught the attention of other major developers. Once a resident signs their lease and is ready to move in, Hello Alfred’s services become another amenity. When people move in, we provide that help via our Alfreds, via our platform, to give them some time back and help make their lives easier.”Ĭurrently, to take advantage of these services, users need to live in a Hello Alfred building. “We really want help to be a utility within these buildings, so when you come into these buildings help is built in. “Working through large developers, it came about that help could be a utility,” says Sharmeen Ferrell, regional manager at Hello Alfred.
Now Hello Alfred is available to customers through partnerships with major developers like Greystar, who joined forces with Hello Alfred in May. Starting out, Sapone and Beck served as both the company’s original Alfreds and the door-to-door marketing team. Partnering with Charleston-based rental-housing giant Greystar, Hello Alfred is set to show that home assistance is the next big thing in utilities.įounded five years ago by Harvard Business School classmates Marcela Sapone and Jessica Beck, Hello Alfred allows residents to connect with personal assistants-known as Alfreds-who provide help with laundry, dog walking and whatever else might be lingering on their to-do list.
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